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Consider the article
“Typography 101” located in the Electronic Reserve Readings.
Select two
advertisements or banners from the Internet, one that effectively uses
fonts and one that does not. Please post the links to these ads/banners or take
a screen print and attach them to your discussion.
Write a 200-
to 300-word short-answer response to the following:
What effect
does font selection have on readability and the viewer’s perception when
reading on a screen? How does the use of font further or hinder the intended
message?
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